Style Personalities

Striking and Intimidating

Dramatic beauty is bold, extreme, and unapologetic. These personalities have a commanding presence, their 'villain energy' can be intoxicating or terrifying, depending on the mood they choose to express.

This style is rooted in strong yang energy: sharp angles, contrast, and power dressing. Historically, Dramatic style has been associated with high fashion, avant-garde design, and editorial impact.

Style hallmarks:

• Structured silhouettes and sharp tailoring

• High contrast colours

• Statement pieces and unconventional shapes

• Fashion used as self-expression rather than conformity

For Dramatics, there are no rules, clothing is a tool to project authority, mystery, and intensity.

Chic, Elegant, and Timeless

Classic beauty is refined, balanced, and quietly powerful. These women embody grace and poise, with an elegance that transcends trends. Their presence often feels regal without being showy.

In fashion history, Classics align with proportion, symmetry, and restraint, principles that never go out of style.

Style hallmarks:

• Clean lines and tailored fits

• Neutral or sophisticated colour palettes

• High-quality fabrics and craftsmanship

    •   Understated accessories and polished finishes

For Classics, quality is everything. Their style whispers luxury rather than shouting it.

Friendly, Effortless, and Often Handsome

Natural beauty is relaxed, approachable, and grounded. These style personalities radiate ease and authenticity, often feeling most themselves being outside or in nature. Their beauty feels fresh, outdoorsy, and quietly confident.

Naturals thrive in relaxed structure, nothing stiff, restrictive, or overly styled. Comfort isn’t laziness here; it’s integrity.

Style hallmarks:

• Loose, easy silhouettes

• Natural fabrics like cotton, linen, and denim

• Minimal makeup and undone hair

• Sporty, casual, or earthy elements

Naturals don’t chase fashion, they wear what supports their lifestyle and energy. When they lean into this, their attractiveness feels effortless and real.

Cute, Boyish, and Playfully bold

Gamine beauty is quirky, energetic, and unmistakably individual. These women have a mischievous spark and thrive on contrast,  cute yet sharp, playful yet bold.

Gamines look incredible in unexpected combinations and cropped, dynamic silhouettes.

Style hallmarks:

• Short hemlines and cropped cuts

• High contrast colours or patterns

• Playful accessories and bold details

• Androgynous or boyish elements with flair

Gamines don’t follow trends, they re-mix them. Their style should feel fun, expressive, and full of personality.

Pretty, Girly, and Youthful

Ingenue beauty is sweet, feminine, and delightfully youthful. These women often have a princess-like charm that feels innocent yet captivating.

Fashion psychology links Ingenue style to small-scale details and lightness, which enhances their natural prettiness.

Style hallmarks:

• Ruffles, bows, lace, and delicate prints

• Pastels and light, cheerful colours

• Fitted but soft silhouettes

• “More is more” femininity

Ingenues shine when they embrace their girlish joy, leaning fully into sweetness rather than trying to appear edgy or severe.

Sexy, Womanly, and Glamorous

Romantic beauty is deeply feminine, sensual, and emotionally expressive. Romantics have a nurturing, caring energy, but they also crave devotion and admiration in return. Their allure is soft yet undeniable, the kind that draws people in rather than demanding attention.

Romantics thrive in yin-dominant elements: curves, drape, and fluidity. Historically, this archetype echoes Old Hollywood glamour and Renaissance femininity.

Style hallmarks:

• Figure-hugging silhouettes

• Soft fabrics like silk, satin, velvet, and lace

• Wrap dresses, sweetheart necklines, rouching

• Warm colours, florals, and subtle sparkle

Romantics shine when their clothing mirrors their inner confidence - sensual, luxurious, and unmistakably womanly.

Otherworldly and Delicate

Ethereal beauty feels rare, mystical, and almost untouchable. These style personalities seem to exist between worlds, carrying a quiet magic that doesn’t rely on trends or obvious sex appeal. Their femininity is light, spiritual, and dreamlike.

In fashion theory, Ethereals benefit from elongation, softness, and translucency, which creates a floating effect. This personality often draws inspiration from fantasy, mythology, and celestial imagery.

Style hallmarks:

• Sheer / layered fabrics (chiffon, organza, tulle)

• Long, flowing lines and asymmetry

• Muted, pastel, or iridescent tones

• Fantasy-inspired details with a modern edge

Ethereals look most stunning when fashion feels like poetry, subtle, imaginative, and softly enchanting.